Companies

Quit Genius, the YC-backed app that helps users quit smoking, has today announced the close of an additional $1.1 million, bringing their seed round to a cool $2 million. Village Global VC, Pioneer Fund, Arab Angel VC, Max Mullen of Instacart, Olivia Teich of Dropbox, Paul Rosania of Slack, Ariel Polar of Strava, Eric Reis, David Langley of Zesty, Juha Paananen of NonStop Games, and Junaid Bajwa of Merck & Co participated in the round, among others.

Quit Genius was built by doctors — Yusuf Sherwani (cofounder and CEO), Maroof Ahmed (cofounder and COO), and Sarim Siddiqui (cofounder and Head of Product) — who met on the first day of medical school. They saw the terrible effects of smoking on patients’ health but didn’t see doctors giving those patients a clear path to quit smoking.

So the team started building out Quit Genius, which uses Cognitive Behavioral Therapy to change a user’s behavior.

“CBT breaks down situations into three areas: your thoughts, your feelings and your behaviors,” Ahmed told TechCrunch in February. “What you think and feel can affect how you behave. CBT focuses on replacing any negative thoughts and feelings you may have that trigger you to smoke, with healthier and more positive thoughts that will help you to quit smoking.”

Quit Genius uses CBT to take smokers through stages of quitting, using a number of different types of content, from audio sessions to animated videos to interactive exercises to help people think differently about destructive addictions.

Since launch, the company has introduced new ‘packs’ for other addictive behaviors such as drinking alcohol. Packs aren’t quite as comprehensive as the Quit Genius program around quitting smoking, but they do offer troves of additional content around other addictions.

The company already has packs for alcohol, stress, motivation, and health, giving users extra content around the issue they’re dealing with most. Alcohol felt natural, according to Ahmed, because alcohol is such a trigger for many smokers, and one of the issues they dealt with most in their quest to quit.

Soon, Quit Genius has plans to launch packs around pregnancy (for women who are smoking when they become pregnant and want to quit), weight management, social pressure to smoke, and self esteem.

Since launch Quit Genius has grown to 300,000 registered users, with over 20,000 people officially smoke-free in the app (which Quit Genius defines as having not smoked for over 28 days). The company’s internal goal is to get to 100,000 smoke-free users by the end of the year, and will track their progress publicly on the website.

While consumers are the primary focus of the company, there is also a growing opportunity for Quit Genius to start working with big-name employers around well-being and health. Healthy employees save the company money and are more productive, and Quit Genius thinks it can not only help employees get healthier but give employers a way to track that progress. In fact, Quit Genius has already signed on a tech giant as a customer, but wouldn’t disclose which one.

Given that the company was founded by doctors, it comes as no surprise that the Quit Genius team is participating in scientific research papers around their process. One paper, published by JMIR mHealth, found that Quit Genius outperformed the NHS Smoke-free app. An upcoming paper, which will be published in the next few weeks, found that Quit Genius yielded a 36 percent quit rate among participants, with a 59.6 percent reduction in cigarettes among participants. 

from TechCrunch

Amuse, the Swedish startup that offers a free distribution service for artists wanting to get their music on Spotify, Apple Music et al., coupled with what it’s calling a “next generation” record label, has raised $15.5 million in Series A funding. The round is led by Lakestar, and Raine Ventures, and will be used to expand the company operations globally, including building out a bigger presence in the U.S.

Founded in Stockholm in 2015 by a team of music industry experts including Diego Farias, Christian Wilsson, Jimmy Brodd, Andreas Ahlenius, and Guy Parry — and later joined by music artist and entrepreneur will.i.am — Amuse is aiming to create a new way for musicians to distribute their music globally and, crucially, to be discovered.

As co-founder and CEO Farias explained in a call, it does this via a free music distribution service that makes it easy and cost-free for new and unsigned artists to get their music into all of the major music services like Apple Music, Spotify, and Deezer etc., and in a way that means they keep 100 percent of the royalties. Similar services typically either charge an annual fee or take a cut of any revenue generated or both.

Amuse also provides a dashboard displaying and helping to make sense of data relating to how well your tracks are performing on the streaming apps and download stores you have chosen to distribute on. And its this data — or, rather, the value of it — that underpins the startups unique business model: come for the free distribution, stay for the record deal.

Namely, Amuse uses the data that it has access to via users of its music distribution service to analyze music consumption and listening habits to identify “rising talent”. The company then offers to sign the most promising artists to its own re-imagined record label through a licensing deal whereby they still own their work, rather than a traditional recoding contract. This consists of a 50/50 split of streaming and download revenue and means artists have access to what Amuse claims is large-scale promotion.

Throughout our conversation Farias was very keen to stress that he sees this as a partnership of equals, where the interests of scaling up the success and reach of an artist signed by Amuse are equally aligned. The type of value-add that the Amuse team will bring will vary depending on artist and what they need most, but will include things like public relations, marketing, branding, and having a more direct line to the online distributors it partners with. Farias didn’t rule out more traditional A&R services either, such as help with recording or preparing an artist for follow-up releases.

Meanwhile, I’m told Amuse’s board of directors includes Edgar Berger, former Chairman and CEO of Sony Music International, and Jörg Mohaupt, former Warner Music Group board member. Gordon Rubenstein, Managing Partner, Raine Ventures, is also joining as a board observer.

Dharmash Mistry, General Partner at Lakestar, says that the Amuse team have “reimagined every step of the A&R process from inverting the commercial model to be artist-friendly and discovering new musicians to changing how individual songs are marketed”. He is also talking up Amuse’s early success in Sweden — I understand the startup has already signed licensing deals with 40 or more artists — and says the investment will help the company roll out the model across the U.S. and Europe. To that end, Farias tells me Amuse is opening an office in L.A.

from TechCrunch

If you’ve ever worked in an office building, chances are somebody issued you a keycard or NFC-enabled badge to open the doors to the building. Those cards and badges do their job, but they can be both cumbersome and prone to problems. OpenPath wants to do away with all of these issues and add a new level of convenience to this whole process by replacing these access cards with the phone you already have.

Until today, OpenPath, which currently has about 20 employees, remained in stealth mode since it was founded by Edgecast co-founders Alex Kazerani (CEO)and James Segil (President), together with a number of other former Edgecast execs. The founders are putting their own money into this startup and are leading a $7 million seed round. A number of institutional investors also participated in this round, though, including Upfront Ventures, Sorenson Ventures, Bonfire Ventures, Pritzker Group Venture Capital and Fika Ventures.

Over the course of the last few years, the team developed — and patented — both the hardware and software for allowing employees to securely open doors and for security teams to manage their access. Instead of NFC, the company’s so-called SurePath Mobile technology uses Bluetooth, Wi-Fi and LTE to authenticate the user. The system integrates directly with G Suite and Office 365 so that users and IT teams don’t have to create multiple user accounts to give employees access to their spaces.

Segil argues that employees have come to expect a certain level of convenience in the workplace and while our homes are getting smarter, most offices aren’t. During our conversation ahead of today’s announcement, Kazerani also stressed that the company’s platform had to be enterprise-grade and ready to be used thousands of times a day.

The OpenPath team developed its own reader hardware, which businesses have to install at their doors. The hardware uses the same wiring as existing services, though, making it easy to replace a legacy system with this new solution.

from TechCrunch

As companies start to gather more and more data on their users and customers, including a firehose of information from a nigh-endless flow of tests, managing and maintaining that data isn’t the only place companies are hitting a wall — and figuring out who can actually access it is becoming just as big of a problem.

That was the experience Amandeep Khurana had throughout his career and as he kept talking to more and more larger companies. So he and his co-founder decided to start Okera, which is looking to make it easier for stewards of various sets of data to ensure the right people have the right access. With data coming in from a myriad of sources — and hopefully ending up in the same database — it can be increasingly complex to track who has access to what, and the hope is that Okera can reduce that problem to flipping a few switches.

Okera is coming out of stealth mode and said it has raised a new $12 million financing round led by Bessemer Venture Partners, with existing investors Felicis Ventures and Capital One Growth Ventures participating. Bessemer’s Ethan Kurzweil and Felicis’ Wesley Chan are joining the company’s board of directors, and Okera has raised $14.6 million to date.

“I was very underwhelmed by what other vendors were offering, there was pretty much nothing happening,” co-founder Khurana said. “There were not a lot of good solutions, and no vendor was incentivized to solve the problem. What we’d hear is, [employees] were spending so much time in data management and plumbing. We saw a trend — as more and more enterprises are moving into the cloud, so they can be agile, these problems amplified. There is a lot of friction around data management, and people spent a lot of time and resources and money making one-off solutions.”

Part of the problem stems from larger companies looking to move their operations into the cloud. Those companies can run into the problem of data coming in from various discrete locations, where everyone is handling something differently, and everyone has varying levels of access to that data. For example, an analyst might be trying to dig into some customer usage data in order to tweak a product, but they only have access to half of the records they need. To fix that, they would need to hunt down the people that are in control of the rest of the information they need and get the right copies or permissions to access it. All of this includes a robust audit trail for those handling security within the company.

it is going to be an increasingly crowded space just by virtue of the problem, especially as companies collect more and more data while they look to better train various machine learning models. There are startups like Collibra also looking to improve the data governance experience for companies, and Collibra raised an additional $58 million in January this year.

But streamlining all this, in theory, reduces the overhead of just how much time it takes for those employees to hunt down the right people, and also make sure it’s easier to access everything and get to work faster. For modern systems, it’s an all-or-nothing approach, Khurana said, and the goal is to try to make it easier for the right people to get access to the right data when they need it. That isn’t necessarily limited to analysts, as employees in sales, marketing, and other various roles might also need access to certain databases in their day-to-day jobs.

from TechCrunch

As sensors become cheaper and easier to install, the whole process of maintaining equipment and assets is starting to shift from just scrambling to fix problems to getting a hold of issues before they get out of control.

That’s opened the door for startups like Fiix, which are creating workflow software that helps companies manage equipment and assets. That software enables companies to keep a close eye on equipment and resolve issues quickly before they become more complex to the point of costing companies hundreds of thousands of dollars to fix. Every percentage point of efficiency, for some operations, can translate to revenue significant enough to the point that this kind of software is an easy sell. Fiix said today it has raised $12 million in a new financing round led by BuildGroup.

“It was one of the last bastions of enterprise software that’s yet to go through the same disruption that every other major software co,” CEO Marc Castel said. “If you look at human resource software, CRM software, accounting software, they’ve all gone through the same transition. This market was one of the last ones to go through that transition.”

Fiix takes the process of managing work orders, assets and inventories and throws it all into a set of software that’s designed to be easier to use when compared to existing complex asset management software. That includes making sure all of this is available on a phone, where managers and employees can monitor what kinds of work orders are in progress, approve them, or issue them. That’s designed to remove some of the time barriers that may keep managers from starting the maintenance process.

But because there’s a lot of money to be made here, there’s going to be an increasing amount of competition. Already, there are startups like UpKeep, which came out of Y Combinator’s winter class last year. By giving managers a way to prioritize and get work orders done quickly, employees and managers can have a more real-time level of communication — which means they can spot problems earlier and earlier, and keep things running smoothly.

from TechCrunch

A new U.K. self-driving car startup founded by Amar Shah and Alex Kendall, two machine learning PhDs from University of Cambridge, is de-cloaking today. Wayve — backed by New York-based Compound, Europe’s Fly Ventures, and Brent Hoberman’s Firstminute Capital — is building what it describes as “end-to-end machine learning algorithms” to make autonomous vehicles a reality, an approach it claims is different to much of the conventional thinking on self-driving cars.

Specifically, as Wayve CEO Shah explained in a call last week, the young company believes that the key to making an autonomous vehicle that is truly just that (i.e. able to drive safely in any environment it is asked to), is a much greater emphasis on the self-learning capability of its software. In other words, self-driving cars is an AI problem first and foremost, and one that he and co-founder Kendall argue requires a very specific machine-learning development skill set.

“Wayve is building intelligent software to decide how to control a vehicle on all public roads,” he tells me. “Rather than hand-engineering our solution with heavily rule-based systems, we aim to build data-driven machine learning at every layer of our system, which would learn from experience and not simply be given if-else statements. Our learning-based system will be safer in unfamiliar situations than a rule-based system which would behave unpredictably in a situation it has not seen before”.

To explain his thinking in laymen’s terms, Shah points to the way a human who is relatively proficient in driving in one city can quickly adapt to the differences in a completely new city, without having to be given extra training or instruction beforehand. It may take around 30 minutes or even a few hours to become fully climatized to new driving conditions or environment, but humans don’t need very much new data to do so.

“Humans have a fascinating ability to perform complex tasks in the real world, because our brains allow us to learn quickly and transfer knowledge across our many experiences,” he says. “We want to give our vehicles better brains, not more hardware”.

To problem, thus far, the pair argue, is that companies like Google and Uber are throwing an engineering mindset at making vehicles autonomous, in the sense of designing rule-based systems that try to pre-empt and deal with every edge case, whilst in tandem adding more sensors and capturing more data. This might produce encouraging results in the specific, narrow setting it has been engineered for, but won’t have maximum payoff longer term.

“Right now, big tech companies have cars with many different sensors of a handful of different types. Their attitude is to have more and more sensors to do more and more difficult driving tasks,” says Shah. “If I ask you to do a difficult athletic obstacle course, something like Ninja warrior, having more eyes isn’t really going to help you much. What you need is better coordination – it’s the mind-muscle connection that’s the limiting factor. In driving, it’s really the way you use your sensory information that’s key (the AI-wheel connection in the car), not the number of cameras and radars and LIDARs”.

But if a more sophisticated machine-learning approach is the correct one, surely Google (which has several AI efforts under its parent company, including being the owner of DeepMind), would already be going down that avenue, too?

“The big teams are distracted by getting something working because they have stakeholders who have been investing for a decade into autonomous driving. They are getting impatient,” the Wayve co-founder pushes back. “How will Alphabet tell their shareholders ‘we’ve invested X billion USD into Waymo and its predecessor with a team of 1,000s, but we are now throwing that approach all down the drain and hiring more AI people to solve driving’. It’s a hard sell having spent billions and when they are close to a simple product. Same reason politicians make bad long-term decisions… their output is only short-term”.

“Wayve has a very differentiated technical approach versus most other autonomous vehicle startups,” echoes Fly Ventures’ Gabriel Matuschka. “It’s a 10x improvement over the rules-based approach taken from legacy robotics to hard-code the driving actions that the vehicle takes once it understands what it sees. Wayve uses end-to-end machine learning to drive cars autonomously, with little data, in novel environments. This means that their software enables a car to drive itself using only understanding of what it can see, just like humans do”.

To that end, the ten-person Wayve is said to be made up of experts in robotics, computer vision and artificial intelligence from both Cambridge and Oxford universities, who have previously worked at the likes of NASA, Google, Facebook, Skydio and Microsoft. Their work ranges from using deep learning for visual scene understanding to autonomous decision-making in uncertain environments. Noteworthy also is that Professor Zoubin Ghahramani, Chief Scientist of Uber, is an investor in Wayve.

“There are very few teams out there with the academic background and technical capabilities to at all have a credible shot at this. Wayve is one of them,” adds Matuschka. “Some people in the industry question if Wayve’s novel approach will work. You only stand a chance to compete against Google, Uber, et al. if you try, and are able to do something that the large players haven’t done so far or don’t believe in yet. Then you can have a head start”.

from TechCrunch

The growth of China’s Bytedance, an ambitious $30 billion tech firm, and its highly-addictive Toutiao news aggregator app has set off a search for services with similar growth potential across the world.

India, second in population only to China with rapidly-growing internet access, is an obvious place to look, and would-be pretender to the Toutiao crown has been found in the shape of NewsDog, a Chinese company that stumbled on success in India. Today, NewsDog announced a $50 million Series C round led by Chinese internet giant Tencent.

Toutiao is a phenomenon in China. The app has around 200 million daily users, and it is one of the few new tech products to emerge in a China where Tencent and Alibaba dominate the consumer app landscape. Point in case, it is so mainstream now that it has even run into issues with China’s internet censors. Toutiao is essentially a news aggregation service that lets consumers catch their daily reads and discover stories with an experience tailored to their habits and likes.

That’s very much the style of NewsDog, which claims over 50 million users. The service has branched out to cover 10 of Indians many languages, while it recently established a platform — ‘WeMedia’ — that augments its content aggregation by allowing users to submit stories, too.

This round is a major milestone for the company. In a competitive environment, it is the largest fundraising round from a news app company in India while it more obviously brings Tencent, the $500 billion tech giant, on board with its experience and support. Other investors include Chinese VCs Danhua Capital (DHVC) and Legend Capital as well as Chinese mobile app firm DotC United.

NewsDog’s competition includes Dailyhunt — which is backed by Toutiao-owner Bytedance — Inshorts, which counts Tiger Global among its investors, and NewsPoint, which is owned by media firm Times Internet.

One other competition is UC News, a service from Alibaba-owned UC Web, which, like NewsDog, is Chinese.

NewsDog was launched in 2016 by CEO Forrest Chen Yukun, a computer science graduate from Tsinghua University graduate, and Yi Ma, who holds a PhD from Princeton University and previously worked at Baidu and Goldman Sachs .

Data from App Annie shows that NewsDog is the top news app in the Google Play Store in India — Android is the country’s dominant operating system — ahead of Dailyhunt and NewsPoint in second and third, respectively. NewsDog plans to use this new funding to pull further ahead of the competition by focusing on adding more languages and deepening its content library.

The company said it is already using machine learning to help produce an experience that is customized to users — the experience that Toutiao pioneered in China — and it plans to double down on that.

“Poly culture and multiple languages make content matching an incredibly hard problem,” Chen said in a statement. “So far, we have made good initial progress but content business is like an endless journey. There is no finish line, you have to just keep running.”

NewsDog is aiming to reach 100 million users as its next milestone as India’s internet population surges. The country is tipped to reach 500 million internet users by June 2018, according to a report from the Internet and Mobile Association of India (IAMAI) and Kantar IMRB. That’s up from 481 million six months prior, but internet penetration in rural areas is at just 20 percent compared with 65 percent in urban India which indicates even more growth potential.

For Tencent, meanwhile, this investment is another upping of its pace in India.

Initially, the company was slow to put money to work in India, where Alibaba entered early to buy stakes in the likes of Paytm, but gradually Tencent has got its checkbook out. Its most notable India-based deals include WhatsApp challenger Hike, healthcare platform Practo, and music service Gaana. This year, it is reportedly focusing on finding promising early-stage startups where it can invest $5-15 million.

In NewsDog, Tencent will hope to jump on the news aggregator train that it missed in China, giving Bytedance an opportunity to become a major Chinese consumer brand.

from TechCrunch

Adobe announced today that it was acquiring Magento for $1.68 billion. The purchase gives Adobe a missing Ecommerce platform piece that works in B2B and B2C contexts and should fit nicely in the company’s Experience Cloud.

It should also help Adobe compete with Salesforce, which offers its own marketing, sales and service offerings in the cloud and bought Demandware for more than $2 billion in 2016 to provide a similar set of functionality.

Brent Leary, who owns CRM Essentials and keeps a close on the intersection between marketing and CRM, says this fills an obvious hole in Adobe’s Experience Cloud. “Now they have an offering that allows them to close the loop with consumers, who are able to finalize a digital transaction that started online with digital marketing tools Adobe already offered,” Leary explained.

Leary also sees this deal bringing Microsoft and Adobe, who have already announced partnerships in the past closer together. “But maybe even more interesting may be how this may further the relationship Adobe has with Microsoft. As they also are missing an Ecommerce piece to their customer engagement platform,” he pointed out. Leary speculates this could lead to an even deeper relationship between the two companies as they are each battling Salesforce.

Magento was founded in 2008 and purchased by eBay in 2011 in a deal reported to be just $180 million. The company went private again in 2013 with help from Primera Funds. Today the company sold for almost $1.7b. That’s a heft increase in value since that 2011 purchase.

This story is developing. More to come.

from TechCrunch

In March, the female-led media company and newsletter provider TheSkimm reported it was raising a $12 million Series C from Google Ventures and Spanx founder Sara Blakely, along with several existing investors. Today, the company is confirming its Series C round has closed with a number of new, mostly female investors joining – including big names like Shonda Rhimes and Tyra Banks.

Variety was the first to report the news of the new investors.

The Series C’s additional investors include former TV journalist Willow Bay, now dean at the USC Anneberg School for Communication and Journalism; Jesse Draper of Halogen Ventures; Shonda Rhimes; CEO of GingerBread Capital, Linnea Roberts; CEO of GingerBread Capital, Hope Taitz; as well as the Goldman Sachs Group, Inc.; and Michael Karsch of Juice Press.

Earlier Series C investors included GV (formerly Google Ventures); Spanx founder Sara Blakely; plus former lead investors 21st Century Fox, RRE Ventures and Homebrew Ventures.

TheSkimm began its life as an email newsletter, founded by former TV news producers Carly Zakin and Danielle Weisberg. The newsletter targets millennial women who want an easy way to keep up with the key news of the today. What makes the product so appealing is how it’s written in a conversational tone, making it accessible to a wide audience who often finds reading the news a dreary but necessary chore. Mixed in with its highlights from key U.S., political, and international news, are samplings of stories from pop culture and the entertainment industry, which gives the newsletter a bit of a palate cleanser – something that’s much appreciated these days.

That newsletter has now grown to around 7 million subscribers, the company says. (This is the same number it reported in March.)

The company has also expanded to other products since its launch, including a $2.99 per month subscription-based app for keeping up with upcoming news and televised events, a podcast, as well as original videos for YouTube and Facebook Watch via its production arm, Skimm Studios.

Its video offerings include Skimm’d with…” and “Get Off the Couch” for Facebook, and digital series “Sip n’ Skimm” which landed an interview with Canadian Prime Minister Justin Trudeau, followed by a discussion with Speak Paul Ryan assessing the proposed GOP tax plan.

Meanwhile, TheSkimm’s podcast, “Skimm’d from The Couch,” reached #1 on Apple Podcasts hours after its launch.

The company generates revenue from a variety of sources, including its app subscriptions, native ads, affiliate, content licensing and distribution, TheSkimm notes in an announcement. The company is not offering revenue details, however.

“As a female led and founded company, we are excited to have the opportunity to bring such an impressive and dynamic group of female investors into theSkimm fold,” co-founders and co-CEOs Carly Zakin and Danielle Weisberg, said in a statement. “With a majority of our audience being female, it’s vital to the success of our business to involve women at every single level, and that includes our investors. With their added perspective and resources, we look forward to this next chapter in our company’s history.”

Banks added she had a personal appreciate for the product, in addition to her desire to support female entrepreneurs.

Going from one business meeting, to the next studio set, and as a new Mama, it’s more difficult than ever to stay up to date on the day’s headlines,” the media mogul said. “theSkimm created a media platform that works seamlessly with on-the-go lifestyles. As a fervent supporter of trailblazing female-led businesses, I am thrilled to be a part of the next phase of theSkimm’s development,” Banks said.

The company didn’t offer many specifics in terms how it planned utilize the additional capital, but told us that it plans to “continue evolving the brand” and grow its product offerings–both premium and free. One of its plans involves expanding its No Excuses political-engagement campaign, reports Variety, which registered 110,000 U.S. voters.

New York-based TheSkimm has 72 full-time employees and has raised $29 million to date.

from TechCrunch

Whisk, the U.K. startup that has built a B2B data platform to power various food apps, including making online recipes ‘shoppable’, has acquired Avocando, a competitor based in Germany.

The exact financial terms of the deal remain undisclosed, although TechCrunch understands it was all-cash and that Whisk is acquiring the tech, customer base, integrations, and team. Related to this, Avocando’s founders are joining Whisk.

“The team is joining Whisk to help scale a joint global vision to help leading businesses create integrated and meaningful digital food experiences using cutting-edge technology,” says Whisk in a statement.

To that end, Whisk’s “smart food platform” enables app developers, publishers and online supermarkets/grocery stories to do a number of interesting things.

The first relates to making recipes shoppable i.e. making it incredibly easy to order the ingredients needed to cook a recipe listed online or in an app. Specifically, Whisk’s platform parses ingredients in a recipe, and matches it to products at local grocery stores based on user preferences (e.g. “50g of butter, cubed” matched to “250g Tesco Salted Butter”). It then interfaces with the store to fill the users basket with the needed items.

The second is recipe personalisation. Based on user preferences (e.g. disliked ingredients, diet, previous behaviour, deals at a favourite store, and trending recipes based on location), Whisk is able to create personalised recipe feeds, search results, and meal plans.

The third aspect is an Internet-of-Things play. This is seeing Whisk’s data power experiences that connect IoT devices with different parts of a user’s journey. Think: smart fridges connected to recipes.

“As the e-commerce grocery market quickly accelerates across Europe, players are increasingly looking for ways to connect recipe content to grocery retailers and provide consumers with personalized nutrition, planning and purchase options right from the comfort of their kitchen,” says the startup.

Whisk says its platform powers experiences for over 100,000,000 monthly users through the applications of its clients. They include retailers like Walmart, Amazon, Instacart, and Tesco who use Whisk to enable online grocery shopping via recipes. On the IoT front, Samsung is using Whisk to build smart food applications that take user preferences, what’s in their fridge, what offers are in the supermarket, and recommends recipes. Other customers include publishers, such as the BBC, and food brands like McCormick, Nestle, Unilever, and General Mills.

Meanwhile, Whisk says it is currently focused on the U.S., U.K. and Australia, and with today’s acquisition will expand services across Europe. “Together, Germany, France and Spain represent a larger e-commerce grocery market than both the U.S. and U.K. individually, with the largest online recipe usage per capita figures in the world,” adds the company.

from TechCrunch