Funding

Following the success of the live mobile game show HQ Trivia, a team of serial entrepreneurs have begun testing the market to see if another game show concept can work, too. Their new game show-inspired app, Gravy, is meant to be a riff on the “Price is Right” combined with a QVC-style shopping experience. That is, the “contestants” compete for discounts of 30 to 70 percent off the products advertised, with a portion of the proceeds going to charity. In addition, through a side game, users can guess when the product – whose quantities are unknown – will sell out and at what price. Those who guess closest win a cash prize.

The startup was created by Mark McGuire, Brian Wiegand, and Craig Andler – the founding team behind Jellyfish.com, an older social shopping network that was acquired by Microsoft back in 2007, to help create Bing Shopping. They’ve also paired up on other projects, including NameProtect (before Jellyfish), printable coupons resource Hopster, social network Nextt, and e-commerce subscription retail site, Alice.com, among other things. These have either exited or shut down or both.

The team’s efforts imply a clear passion for working with brands, but getting consumers to connect with brands in new ways is far more difficult, as their track record shows.

That’s why they’re now trying Gravy.

The hope is that the excitement around seeing the product unveiled nightly – and knowing you’ll get a big discount if you buy – will become an entirely new ad unit of sorts, while keeping players engaged in a game-show like experience.

“One of the challenges with millennials is their short attention spans, and they don’t respond well to interruptive advertising,” explains Wiegand, of why the team wanted to build this startup. “I don’t think anyone’s really mastered how to monetize live video. So we came up with this opportunity to create this new ad unit where brands could tell their story, and – for seven or eight or nine minutes – create a live shopping event where millennials can tune in and hear that story but in a fun, gamified kind of manner,” he says.

Here’s how Gravy works. Every night, at 8:30 PM ET in the Gravy iOS app, a live host will unveil the product users can buy. Currently, there’s a rotating selection of hosts who work on a per-show contract basis, usually local comedians – not brand reps.

Players are not told how many items are available, but it’s usually anywhere from two to twenty.

Then the price starts to drop. If you buy early, you’ll have a chance to snag it at a slight discount. But the longer you wait, the higher the percentage off will become. However, you don’t know who else could snatch it up first and when. If you wait too long, the product will sell out.

Meanwhile, if you’re not interested in the product itself, you can guess when you expect it to sell out (meaning, at which price.) Those ten or so closest will receive a small cash prize – a split of maybe $200 or $300, with first place receiving the largest chunk.

At least 20 percent of sales are given away to charity – a nod, I suppose, to millennials’ interest in do-gooder style companies. But ultimately, that decision that has more to do with the fact that Gravy doesn’t aim to be a retailer – it’s not another deal-of-the-day destination like Woot!, despite the similarities around generating product excitement.

Instead, it expects brands to donate products and pay a fee for the “advertising opportunity” Gravy offers.

Brands will like Gravy because they get millennials’ attention for seven minutes or more, Wiegand says. “They love the engagement. It’s a highly engaged audience…I have a chance to buy the products, so I’m heavily engaged in thinking about that product. The recall, memorability, and all of the subsequent buzz – tweeting and all the social media that gets created because of that – is great,” he adds.

However, none of this is proven out yet – Gravy is just a couple of weeks old.

So far, around 50 percent of the products it has featured have actually been donated by brands, including 23andMe, 3D Doodler, Tapplock, and others. The rest have been subsidized by Gravy, including the bigger draws – like a DJI drone, for example.

It’s not yet charging for the ad opportunity, either, as it’s hoping to grow the audience first.

The company says that’s already underway. After alerting friends and family to the app’s launch, the games are seeing 600+ players nightly, Wiegand claims, and is growing its audience 15 percent week-over-week. Around half of those who signed up to play are returning to watch around three shows per week, he says.

While the early numbers are promising if true, and it’s clear the team likes to work in the general space of connecting brands with consumers, Gravy still feels – like much of what the founders have created before – designed primarily with the needs of brands in mind, before that of consumers.

A “Price is Right”-style app would be a lot of fun, but this isn’t it – it’s, at the end of the day, an invitation to watch an ad and shop at a discount. That’s not something consumers may want to do every day, long-term – even if you try to woo them with a small cash prize won through a guessing game.

And like Trivia HQ , which has dropped from a top 20 app to the 140’s (by App Store overall rank, the shine may eventually wear off for Gravy, too. Especially because it’s not primarily a game – and millennials, as fickle and short attention-spanned as they may be (really? the generation that binges entire TV seasons in a few days?), will know it.

Wiegand isn’t concerned, though.

He says he gets bored with trivia apps in a few weeks, but Gravy is different.

“I always shop and I always like a deal. The deal industry and the shopping industry are so much larger than the trivia space,” Wiegand insists. “And the thrill of seeing a product that you like going down into the sixties and seventies percent off is unbelievably thrilling,” he enthuses. “We are able to feature things that have the best price on the planet of first-run products…it creates this heart-pounding, exhilarating and experience like, ‘Should I buy? Oh my God, look at this price. I can’t turn it down,’” he says.

The company raised $2.1 million in seed funding from a range of investors, including the founders at the turn of the year. Around eighty percent was outside capital, led by New Capital. The under-20 person team is based in both Madison and Minneapolis.

Gravy is on the App Store here.

from TechCrunch

Dot, a new U.K. startup de-cloaking today, aims to make it easy to invest in property without the hassle of taking out a traditional ‘buy to let’ mortgage. The company is founded by Gray Stern, who previously co-founded London-based Buy to Let mortgage lender Landbay, and so knows at least a thing or two about investing in property. Namely, that it doesn’t need to be as arduous as it currently is.

In fact, Dot’s headline draw is that it makes property ownership a one-click affair via the “Dot Button” it wants to embed on property listings sites, including estate agents and property developers. Under the hood of the offering is what the startup describes as a “point-of-sale finance and management solution” that can be wrapped around any property that meets Dot’s lending criteria.

If you want to purchase the property as an investment, you simply click the button, pay the required deposit, and Dot will acquire and manage the property on your behalf, advancing 70 percent of the purchase price in the form of its pre-approved or “instant mortgage”. In addition, the property is furnished and Dot takes out buildings, contents and rent guarantee insurance. After those expenses, you receive monthly rent from the property, minus management fees and interest paid on your Dot mortgage.

Technically, once the property is purchased it is moved into a passive investment structure: an SPV known as a “Dot Container”. This structure holds the asset on your behalf (you effectively become the SPV’s beneficial owner/shareholder).

When you’re ready to sell, in theory a Dot Container can move from owner to owner without conveyancing, and can be refinanced without requiring new mortgage documents (via Dot Platform, Dot’s mortgage marketplace). Alternatively, the property can be put on the open market. Either way, as the SPV’s sole shareholder, you benefit from any increase in the valuation of the property, less the remaining balance of the mortgage.

“Dot enables anyone with a 30 percent deposit to become a professional property investor instantly, with none of the hassle of being a landlord,” explains Stern. “We do this by providing U.K. and U.S. estate agents and property developers with a pre-approved finance and management solution — a Dot Container — that can hold any suitable property. The agent can then offer Dot as a payment option (via the embedded Dot Button), turning their previously static listings into turnkey investments that anyone, anywhere can buy online on a fully financed and managed basis.

“Every Dot Container comes complete with a pre-approved mortgage, insurance, legal/conveyancing, tax compliance and reporting, lettings and management, furnishings and everything else required to turn that property into a compliant, well-managed and good-looking rental home. Dot takes care of the entire end-to-end process… and because we are lending a large portion of the total cost we have a vested interest in managing your property well”.

Stern says that Dot differs from property crowd-investing type platforms, such as Property Partner or Bricklane, which typically let you buy shares in a portion of a property or a property portfolio and aren’t coupled with a financing option.

“Dot’s solution is for sole investors or couples looking to build property portfolios that they control, we do not offer fractional ownership,” he adds. “Our clients own the asset and while they give Dot management rights, they can also remove Dot at any time, sell at any time, refinance their loans at any time. Dot’s challenge is to make our offer sufficiently compelling that they won’t want to”.

Meanwhile, Dot has raised $1.5 million in a pre-seed round from Stage Dot O, an L.A.-based venture-build firm run by Roofstock co-founder Devin Wade and ex hedge fund manager Mike Self.

from TechCrunch

Netflix’s market cap is now larger than Comcast, which is pretty much just a symbolic thing given that the companies are valued very differently but is like one of those moments where Apple was larger than Exxon and may be some kind of watershed moment for technology. Or not.

A couple notes on this largely symbolic and not really important thing:

• Netflix users are going up. That’s a number that people look at. It’s why Netflix’s magic market number is going up.
• People are cutting cable TV cords. Netflix has no cable TV cords. It does, however, require a cord connected to the internet. So it still needs a cord of some sort, unless everything goes wireless.
• Netflix is spending a lot of money on content. People consume content. Cable is also content, but it is expensive content. Also, Comcast will start bundling in Netflix into its cable subscriptions.
• They have a very different price-to-earnings ratio. Comcast is valued as a real company. Netflix is valued as a… well, something that is growing that will maybe be a business more massive than Comcast. Maybe.
• Comcast makes much more money than Netflix. Netflix had $3.7 billion in revenue in Q1. Comcast had $22.8 billion and free cash flow of $3.1 billion. Netflix says it will have -$3 billion to -$4 billion in free cash flow in 2018.

Anyway, Netflix will report its next earnings in a couple months, and this number is definitely going to change, because it’s pretty arbitrary given that Netflix is not valued like other companies. The stock price doesn’t swing as much as Bitcoin, but things can be pretty random.

In the mean time, Riverdale Season 2 is on Netflix, so maybe that’s why it’s more valuable than Comcast . See you guys in a few hours.

from TechCrunch

Rover, a dog-walking and dog-boarding service that merged with DogVacay around this time last year, is now the second of such startups this year to raise a massive new round of funding with its announcement of a $155 million financing round.

While competitor Wag has become a juggernaut, there seems room for both room for a second player and the potential to outmaneuver Wag even with its massive influx of capital. Both DogVacay and Rover had a very similar model and eventually merged in an all-stock deal, creating a more substantial competitor for Wag. The round consisted of $125 million in equity financing led by funds and accounts advised by T. Rowe Price Associates, with a $30 million credit facility with Silicon Valley Bank. The Wall Street Journal is reporting that the round values Rover at $970 million.

Wag earlier this year picked up $300 million in a massive funding round led by SoftBank. That was, of course, SoftBank — which is investing massive piles of capital into startups and pretty much altering the calculus of venture capital in the process. But it also signaled a huge interest in various dog-care services, including apparently Rover, as a potential business opportunity for the millions of dog owners in the world. If you’ll walk anywhere in San Francisco, you’re destined to run into a very large number of very good dogs, and it makes enough sense that there should be an opportunity to capitalize on dog-ownership as a whole.

Rover connects dog owners with various users that will walk, board, or generally take care of dogs — a critical service for anyone who might be traveling, or just work in a non-dog friendly office. Users just book a dog walker or sitter through the app, which connects them with area sitters. It’s an area where Wag has faced a lot of criticism following a major Bloomberg report regarding poor service (and losing dogs). There are, of course, many challenges for any service that offloads some kind of daily need to a third party starting in a similar fashion to Uber.

Rover, interestingly, notes on its website that it “accepts less than 20% of potential sitters,” perhaps a dig at the criticism for Wag or the space in general and as an attempt to soothe concerns from potential users. Rover says it has more than 200,000 sitters throughout North America. The company previously raised $156 million, and previous investors include A-Grade Investments, Foundry Group, Madrona Venture Group, Menlo Ventures, OMERS Ventures, Petco, and StepStone Group.

from TechCrunch

Created to help app developers find and fix bugs more efficiently, Sentry announced today that it has raised a $16 million Series B led by returning investors NEA and Accel. Both firms participated in Sentry’s Series A round two years ago.

Co-founder and CEO David Cramer tells TechCrunch that the new round puts Sentry’s post-money valuation at around $100 million. The company recently launched Sentry 9, which, like its other software, is open source. Sentry 9 lets app developers integrate error remediation into their workflows by automatically notifying the developers responsible for that part of the code, letting them filter by environment to hone in on the issue, and manage collaboration among different teams. This reduces the amount of time it takes to fix bugs from “five hours to five minutes,” Sentry claims.

The company will “double down on developers and their adjacent roles,” in particular product teams, Cramer says. Next in the pipeline is tools that will answer more in-depth questions related to app performance management.

“Today we answer ‘this specific thing is broken, why?’ Next we’ll expand that into deeper insights whether it’s ‘these sets of things are broken for the same reason’ as well as exploring non-errors. For example, if you deploy an update to your product and traffic to your sign-up form goes to zero that’s pretty serious, even if you’re not generating errors,” Cramer says.

Sentry’s technology originated as an internal tool for exception logging in Djana applications while its founders, Chris Jennings and Cramer, were working at Disqus. After they open-sourced it, the software quickly expanded into more programming languages. Sentry launched a hosted service in 2012 to answer demand. It now claims to have 9,000 paying customers (including Airbnb, Dropbox, PayPal, Twitter and Uber), be used by 500,000 engineers and process more than 360 billion errors a year.

In a press statement, Accel partner Dan Levine said “Sentry’s growth is a testament to the now-universal truth that app users everywhere expect a flawless experience free of bugs and crashes. Poor user experience kills companies. In order to keep moving forward as quickly as possible, product teams need to know that customers will never leave because of a broken app update. Sentry lets every developer build software that is functionally error-free.”

from TechCrunch

Chatbot startup Hugging Face has raised a $4 million seed round led by Ronny Conway from a_capital. Existing investors Betaworks, SV Angel and Kevin Durant are also participating.

I already reviewed Hugging Face so I won’t write the same thing again. But the startup has been building a chatbot app with a strong personality for bored teenagers. Instead of focusing on customer support or convenience, Hugging Face is focusing on emotions and entertainment.

It’s been available in the App Store as a standalone app and on Kik. Today, the company is also launching Hugging Face on Messenger. It should help bring new users.

Even without Messenger, Hugging Face now handles 1 million messages per day. In total, Hugging Face has received over 100 million messages.

It’s also worth noting that Hugging Face accepts text messages, photos, emojis, everything. So you can take a selfie, send a sad emoji, and the chatbot will know how you feel.

And it’s clear that Hugging Face is betting on surprise and enjoyment. The app doesn’t have to be perfect to be entertaining.

Beyond the consumer app, the team behind Hugging Face has written a couple of research papers about artificial intelligence. It’s clear that the startup plans on building a great team of engineers when it comes to natural language conversations. The team will double over the coming months.

from TechCrunch

Excited to announce that this year’s The Europas Unconference & Awards is shaping up! Our half day Unconference kicks off on 3 July, 2018 at The Brewery in the heart of London’s “Tech City” area, followed by our startup awards dinner and fantastic party and celebration of European startups!

The event is run in partnership with TechCrunch, the official media partner. Attendees, nominees and winners will get deep discounts to TechCrunch Disrupt in Berlin, later this year.
The Europas Awards are based on voting by expert judges and the industry itself. But key to the daytime is all the speakers and invited guests. There’s no “off-limits speaker room” at The Europas, so attendees can mingle easily with VIPs and speakers.

What exactly is an Unconference? We’re dispensing with the lectures and going straight to the deep-dives, where you’ll get a front row seat with Europe’s leading investors, founders and thought leaders to discuss and debate the most urgent issues, challenges and opportunities. Up close and personal! And, crucially, a few feet away from handing over a business card. The Unconference is focused into zones including AI, Fintech, Mobility, Startups, Society, and Enterprise and Crypto / Blockchain.

We’ve confirmed 10 new speakers including:

Eileen Burbidge, Passion Capital

Carlos Eduardo Espinal, Seedcamp

Richard Muirhead, Fabric Ventures

Sitar Teli, Connect Ventures

Nancy Fechnay, Blockchain Technologist + Angel

George McDonaugh, KR1

Candice Lo, Blossom Capital

Scott Sage, Crane Venture Partners

Andrei Brasoveanu, Accel

Tina Baker, Jag Shaw Baker

How To Get Your Ticket For FREE

We’d love for you to ask your friends to join us at The Europas – and we’ve got a special way to thank you for sharing.

Your friend will enjoy a 15% discount off the price of their ticket with your code, and you’ll get 15% off the price of YOUR ticket.

That’s right, we will refund you 15% off the cost of your ticket automatically when your friend purchases a Europas ticket.

So you can grab tickets here.

Vote for your Favourite Startups

Public Voting is still humming along. Please remember to vote for your favourite startups!

Awards by category:

Hottest Media/Entertainment Startup

Hottest E-commerce/Retail Startup

Hottest Education Startup

Hottest Startup Accelerator

Hottest Marketing/AdTech Startup

Hottest Games Startup

Hottest Mobile Startup

Hottest FinTech Startup

Hottest Enterprise, SaaS or B2B Startup

Hottest Hardware Startup

Hottest Platform Economy / Marketplace

Hottest Health Startup

Hottest Cyber Security Startup

Hottest Travel Startup

Hottest Internet of Things Startup

Hottest Technology Innovation

Hottest FashionTech Startup

Hottest Tech For Good

Hottest A.I. Startup

Fastest Rising Startup Of The Year

Hottest GreenTech Startup of The Year

Hottest Startup Founders

Hottest CEO of the Year

Best Angel/Seed Investor of the Year

Hottest VC Investor of the Year

Hottest Blockchain/Crypto Startup Founder(s)

Hottest Blockchain Protocol Project

Hottest Blockchain DApp

Hottest Corporate Blockchain Project

Hottest Blockchain Investor

Hottest Blockchain ICO (Europe)

Hottest Financial Crypto Project

Hottest Blockchain for Good Project

Hottest Blockchain Identity Project

Hall Of Fame Award – Awarded to a long-term player in Europe

The Europas Grand Prix Award (to be decided from winners)

The Awards celebrates the most forward thinking and innovative tech & blockchain startups across over some 30+ categories.

Startups can apply for an award or be nominated by anyone, including our judges. It is free to enter or be nominated.

What is The Europas?

Instead of thousands and thousands of people, think of a great summer event with 1,000 of the most interesting and useful people in the industry, including key investors and leading entrepreneurs.

• No secret VIP rooms, which means you get to interact with the Speakers

• Key Founders and investors speaking; featured attendees invited to just network

• Expert speeches, discussions, and Q&A directly from the main stage

• Intimate “breakout” sessions with key players on vertical topics

• The opportunity to meet almost everyone in those small groups, super-charging your networking

• Journalists from major tech titles, newspapers and business broadcasters

• A parallel Founders-only track geared towards fund-raising and hyper-networking

• A stunning awards dinner and party which honors both the hottest startups and the leading lights in the European startup scene

• All on one day to maximise your time in London. And it’s PROBABLY sunny!

That’s just the beginning. There’s more to come…

Interested in sponsoring the Europas or hosting a table at the awards? Or purchasing a table for 10 or 12 guest or a half table for 5 guests? Get in touch with:
Petra Johansson
Petra@theeuropas.com
Phone: +44 (0) 20 3239 9325

from TechCrunch

Baidu, the Chinese search giant, is spinning out its business unit responsible for utility apps and its mobile ad business to sharpen its focus on artificial intelligence.

As part of the spin-out, Baidu is selling a large chunk of its equity in the ‘Global DU’ business to as-yet-undisclosed investors. The plan is to sell “a majority equity stake” in order to take Global DU independent. Once the deal is completed — it is targeted at a Q3 2018 timeframe — Baidu’s share of the business will drop to around 34 percent. Further, the business is likely to raise additional capital for growth.

Spinning out business units is commonplace among Chinese tech companies, Baidu itself recently did so with its financial services business.

Herman Yu, Baidu CFO, said this latest spin-out will give Global Du “autonomy and agility in its operation.”

It will also allow Baidu to focus more keenly on artificial intelligence. The firm said it will set up a new global business unit around its AI-powered services, including recommendation engine PopIn, keyboard app Simeji and other services in the U.S. and Southeast Asia. The plan is to allow these services to work more closely with Baidu’s AI labs, which include locations in Silicon Valley and Seattle.

Already, that push has helped Baidu’s earnings, which had been set back when the Chinese government invested internet advertising focused on medical services.

Despite the AI push, Baidu has suffered as key personnel departed over the past year.

Last week, Qi Lu, Baidu’s president and COO who is also its highest-ranking AI specialist, departed the company due to personal reasons. The exit was unexpected, particularly since the former Microsoft executive only took the role less than two years ago.

Prior to Lu’s departure, Baidu lost Andrew Ng — a globally-recognized AI pioneer who set up its U.S.-based research labs — back in March 2017. Later in the year, the head of its Silicon Valley lab exited, too.

from TechCrunch

Real Vision is entering the crowded business and financial new space with a bang. The company, which recently raised a $10 million Series B after a $5 million A, is working on a number of new initiatives including distribution on Apple TV, a content distribution partnership with Thomson Reuters and an upcoming documentary on PBS.

The documentary, “A World on the Brink,” will focus on threats to the global economy. The team is aiming at viewers ages 36-45 instead of the older Boomers who prefer cable financial news far.

“Unlike most video-based media businesses where short-form video is deemed to have the highest user engagement, Real Vision have found that almost 70% of their customers who start a half, or an hour-long, video will watch all of it. This engagement in long-form content is breaking boundaries within the industry,” said co-founder and CEO Raoul Pal. “Sensationalism and clickbait is at an all-time high. Traditional financial news has continued to degenerate into attention-seeking sound bites that are at best of little value and at worst, downright dangerous.”

Pal worked at Goldman Sachs before moving into media.

“I lamented on the state of financial media – how it had let the ordinary person down repeatedly in 2000 and 2008 and was busy treating finance as entertainment and not taking into account that this was peoples live savings they were dealing with. I also noted how far financial programming had become versus the fast-changing world of on line video. Viewing habits and content types were changing but the financial TV incumbents hadn’t changed,” he said “I decided that it was time for someone to disrupt the way in which television worked – particularly with regard to financial and business information.”

The team will use the cash to create programming aimed at “those who want to create new business opportunities and startups, manage new enterprises and leverage new technology.” The videos can run as long as 90 minutes but usually hit the five to thirty-minute mark. They are also distributing their content to Thomson Reuters . It uses a subscription-based model and costs $180 annually.

The team met at a bar in Jesus Pobre, Spain. Pal and his co-founder Damian Horner found each other during their travels and had drinks at a place called Rosita’s where Horner, a former ad exec, learned of Pal’s experience in finance and they both mapped out a new type of online news channel with some real energy. Thus was born a model that mixes on-demand with high-impact news, something that few cable stations can manage.

“Almost all traditional media outlets rely on an ever-dwindling advertising revenue model. Real Vision is subscription-based and built that way from the ground up,” said Pal. “Most media business are still trying to figure out a subscription model to diversify away from advertising. In a highly competitive digital world, the pressure ‘to get clicks’ has a massive impact on the tone, direction and quality of the editorial content itself. Real Vision’s subscriber model means there is no need to sensationalize, no dumbing down of ideas, no incessant ‘breaking news’ headlines, no clickbait soundbites and no cutting things short for commercial breaks.”

from TechCrunch

While knowledge workers are handling increasingly difficult tasks — ones that may be much easier to handle with just a Python script — Alex Yaseen thinks that in the future not everyone will actually need to learn how to code.

Instead, he hopes that tools like the one he’s building, called Parabola, will bridge that gap between the complex technical problems and otherwise nontechnical employees. Instead of running through massive excel spreadsheets, Parabola is designed to make it easier for employees that might not be highly technical to piece together the kinds of processes that will help automate mundane tasks that run through each action. The company said it has raised a new $2.2 million financing round led by Matrix Partners.

“The logical version of the future doesn’t look like everyone coding by running Python or whatever language,” Yaseen said. “It’s a very valid opinion, but we talked a lot with various investors about that perspective of the future where all knowledge workers have to increasingly be more productive to compete. We thought about how we could bridge that gap by giving nontechnical people these tools to work like an engineering without being an engineer.”

At its core, Parabola is a more visually-oriented way of designing a workflow where users can piece together a complex work problem in a kind of flowchart, piece by piece. These are all functions that you might find built into Excel or other spreadsheet tools, like Google Sheets, but Parabola is a tool that is designed to make it easier to automate all those updates into new fields, as well as make the model pretty flexible and easy to manipulate.

Parabola is designed to take those account executives or salespeople that run through hundred-plus step processes in order to do their jobs through dozens of excel tabs. Users can figure out how to describe those steps in Parabola and then begin executing them without having to constantly tweak formulas and ensure that everything is operating properly. At the same time, Parabola is designed to ensure that the whole experience feels like a spreadsheet, where making small changes causes the whole data set to update — something that nontechnical users actually gravitate toward, Yaseen said.

“The reason people love using spreadsheets even though they’re not the right tool for most of these experiences, is that they can make a change and see things immediately,” Yaseen said. “Nontechnical people don’t adapt to [an engineering] mindset, they value the process of making a change and everything updating. That’s one of our hypotheses, and other tools don’t give you those options, and therefore are not really geared to a true nontechnical user.”

Still, the whole idea of trying to simplify programming down to something that’s more palatable for a nontechnical user is both a significant challenge and a very crowded market. There are many approaches to the problem, though Yaseen says they target different niches or use cases, like Airtable or Zapier — many of which have raised large sums of money. But some companies have different demands and users may gravitate toward different options, so those aren’t the direct competition. Instead, the competition is larger firms hiring engineers to handle all these processes in the back-end, as well as users just sitting in Excel all day.

from TechCrunch