Today’s Deals – Oracle Buys Audience Tracking Firm AddThis For Around $200M

maze Oracle continues to ramp up its business in the area of marketing tech. Today the enterprise software giant announced that it has acquired AddThis, which makes sharing features (ie, those buttons on web pages that let you share stories or follow accounts on Facebook, Twitter, etc.) and audience tracking technology for online publishers and marketers. AddThis says it currently… Read More

from TechCrunch

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