Today’s Deals – Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash

Screen Shot 2016-05-31 at 14.43.54 Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ends weeks of speculation in which people guessed that Marketo would be snapped up potentially by strategics like Microsoft (who is a big partner of Marketo) or SAP. In the end, it’s a PE… Read More

from TechCrunch

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: